“Appearance is  80% of success“ – Woody Allen

We would like to introduce  you  to definitions connected with dress code and image in business as well as their meaning in marketing. Unfortunately we are not going to translate all  articles, only a few, dedicated to dress code and  business image.

 

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4. Dress code

Clothes were always an element of people’s appearance and played an important social role as a message clear for everybody. It was not only a protection from cold and something to cover nudity. It was mainly a way of expressing oneself and emphasising the position in social hierarchy. read more

3. First impression

We can say that the visual message is an important aspect of communication and helps to build relations. It is directed at 38% per cent of the recipients whose dominant communication channel is the visual channel. Hence the important role of the so called “good first impression”, the subjective reception of which is difficult to change. read more

2. Image

The visual message plays an important role in building the image. It appeals to emotions and subconscious associations. Nowadays we are observing a constant increase of the role of image in social communication. The so called “visual path” is very important for creating our image. „Fine feathers make fine birds” read more

1. Admission

“ Appearance is  80% of success”   Woody Allen 

We would like to introduce  the visitors of this site  to definitions connected with dress code and image in business as well as their meaning in marketing. read more

Unfortunately we are not going to translate all articles, only few, dedicated to dress code and business image.

Katarzyna Aleksandra Danowska

Katarzyna Aleksandra Danowska

Strategy and Creation director, experienced designer and expert on business image, presents a set of information for people who find dress code knowledge essential in their everyday work to create a proper image for their company.

What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.
- Miuccia Prada

Table of Contents
1. Admission

“ Appearance is  80% of success”   Woody Allen 

We would like to introduce  the visitors of this site  to definitions connected with dress code and image in business as well as their meaning in marketing. read more

2. Image

The visual message plays an important role in building the image. It appeals to emotions and subconscious associations. Nowadays we are observing a constant increase of the role of image in social communication. The so called “visual path” is very important for creating our image. „Fine feathers make fine birds” read more

3. First impression

We can say that the visual message is an important aspect of communication and helps to build relations. It is directed at 38% per cent of the recipients whose dominant communication channel is the visual channel. Hence the important role of the so called “good first impression”, the subjective reception of which is difficult to change. read more

4. Dress code

Clothes were always an element of people’s appearance and played an important social role as a message clear for everybody. It was not only a protection from cold and something to cover nudity. It was mainly a way of expressing oneself and emphasising the position in social hierarchy. read more